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Customer satisfaction depends on the product’s perceived performance relative to a buyer’s expectations. If the product’s performance falls short of expectations, the customer is dissatisfied. If performance matches expectations, the

In marketing, Customer Perceived Value is the customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those competing offers.   

Customer relationship management (CRM) is perhaps the most important concept of modern marketing.  In the broadest sense, customer relationship management is the overall process of building and maintaining profitable customer