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Category

Merchandising

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Introduction

Do you already know about merchandising? If yes; that’s good. If no there is no problem. In this blog post, we will discuss Merchandising along with the Top 5 types of merchandising. So let’s start. 

 

What is Merchandising? 

 

Let’s forget about all theoretical terms.  What’s about trying a new way to learn? Just answer a question;

Have you ever stepped inside a store because you got impressed by the outdoor decoration?

Then when you get inside, you see a wonderful display of products with exciting offers. As you go ahead and start looking for products. 

 This is how the merchandising process works.  

Merchandising; is the technique of displaying products to customers in an attractive way. The products are to be displayed with proper planning as the timing, location, quantity, and price matters.

Merchandising is effective in driving the sales of the products. Whether it’s an online store or retail store; the right merchandising strategy influences the customer to make a buying decision thereby increasing sales.

We will discuss merchandising in brief later. Let’s dive into the types of Merchandising. 

Merchandising Types

 

We can classify the types of merchandising in different ways. But to understand easily; we will discuss the most common types of merchandising processes. 

  1. Visual Merchandising

  2. Retail Merchandising

  3. Digital Merchandising

  4. Product Merchandising

  5. Omnichannel Merchandising

The question coming into your mind; how to read or understand these 5 types of merchandising. Don’t worry; we will discuss in brief in another post. 

In this post, we will just give an overview; so that you can get it easily later. 

What is Visual Merchandising?

Visual merchandising is a process of highlighting the products and their features through certain display techniques. This process includes proper product placement, lighting, design, or spacing between the products. 

Visual merchandising entices the customers visually; be it offline or online. 

You may be thinking; How visual merchandising works on the online platform?

Suppose you want to buy a Remax Headphone online. So the thing you will do; search the term in google. 

Assume, you open the top 3 results. But if the e-commerce website is not well organized; can you find your desire products. 

You will love the platform where you will find the site organized, according to price, color, etc. Hence the process works.  

What is Retail Merchandising?

Retail merchandising is used to sell products to customers through promotional and marketing activities. Remember: The products are sold only in physical stores like malls, events, or brick and mortar stores.

Digital Merchandising

Digital merchandising is the online version of retail merchandising.  It utilizes to sell products online.

We also know it as e-commerce or online merchandising. 

It is a technique of promoting products online through ads; email marketing, social media marketing, or affiliate marketing. 

We know this information is not enough to quest your thirst. Don’t worry. We will have a blog post very soon. 

Omnichannel Merchandising

Omnichannel merchandising is used to create a better experience for the customer throughout their buying journey. All kinds of tactics or activities are covered at all points. 

Whether the customer is buying online or at a retail store, he’s targeted at every stage.

For example, if a customer lands on your e-commerce store through a search engine but leaves the page without buying anything.

Then he’ll be targeted through email or social media marketing with exclusive offers. This technique not only increases sales but also satisfies the customer. 

Product merchandising

Product merchandising is all about promoting the products to generate revenue. The product can be of any type like a digital product or physical product that is available in retail stores. 

For example, if it’s an online study course, then the promotions would mainly happen online through email marketing or social media marketing.

Merchandising Types

Conclusion

If you have any questions; leave a comment below. and Stay Tuned. 

Courtesy Reference: https://bulbandkey.com/

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