4 Ps of Marketing Mix
The “4 Ps of Marketing Mix” refer to the four key elements comprising the process of marketing a product or...
Marketing Mix Tools
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Articles Published
Marketing Mix Tools
Marketing Mix Tool Analysis
The marketing mix is a set of actions a business takes to build and market its product or service to...
Differences
Marketing philosophy
Product VS Production Concept | Key Differences |
Product VS Production Concept. The premise of the Production Concept holds that consumers will buy products that are cheaper and...
Marketing philosophy
Production Concept in Marketing
The premise of the Production Concept is that the customers would always acquire products that are cheaper and more readily...
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Marketing philosophy
What is Marketing Myopia?
Marketing Myopia is a situation when companies concentrate on the product itself rather than the need it is going to...
Marketing philosophy
Theory of Product Concept | Pros and Cons
In marketing, the premise of product concept is consumers will buy the product that provides the most features. Though it...
Differences
Marketing philosophy
Marketing Concept VS Selling Concept
Marketing Concept VS Selling Concept. Marketing concept concentrates on the consumer’s needs and then the means are identified to meet...
Marketing philosophy
5 Types of Marketing Philosophy
The principle of marketing philosophy or marketing concept maintains that marketers must satisfy consumer needs effectively by making only those...
Risk and Return
3 Types of Risk preference Investor
Risk preference is the attitude of taking financial risks by an investor. An individual investor, while making an investment decision, would...
Investment Alternatives
Different Investment Alternatives
An investor can invest his surplus funds in different investment alternatives like shares, stocks, bonds, and debentures depending upon the...