What is Customer Lifetime Value (CLV)?
Customer lifetime value is the total income a business can expect from a customer over the entire period of their...
Definition
Definition
What is Consumer Generated Marketing?
One form of customer engagement marketing is consumer-generated marketing, by which consumers themselves play roles in shaping their own brand...
Consumer Perception
Definition
What is Customer Brand Advocacy?
Customer brand advocacy or Consumer brand advocacy refers to the actions by which satisfied customers initiate favorable interactions with others about...
Definition
What is Customer Engagement Marketing?
Customer engagement marketing or consumer engagement marketing refers to making the brand a meaningful part of consumers’ conversations and lives by...
Consumer Perception
Definition
Customer Satisfaction Benefits and Way to Improve
Customer satisfaction depends on the product’s perceived performance relative to a buyer’s expectations. If the product’s performance falls short of...
Consumer Perception
Definition
5 Ways to Improve Customer Perceived Value
In marketing, Customer Perceived Value is the customer’s evaluation of the difference between all the benefits and all the costs...
Definition
Customer Relationship Management
Customer relationship management (CRM) is perhaps the most important concept of modern marketing. In the broadest sense, customer relationship management...
Definition
What is Market Offering?
Consumers’ needs and wants are fulfilled through market offerings —some combination of products, services, information, or experiences offered to a...
Definition
What is Marketing?
Marketing is engaging customers and managing profitable customer relationships. The twofold goal of marketing is to attract new customers by...