Definition

March 30, 2023
Asif Hossain
Definition, Understanding Consumer Behavior

What is Customer Lifetime Value (CLV)?

Customer lifetime value is the total income a business can expect from a customer over the entire period of their relationship. It’s an important metric as it costs...

March 30, 2023
Asif Hossain
Definition, Understanding Consumer Behavior

What is consumer-generated marketing?

One form of customer engagement marketing is consumer-generated marketing, by which consumers themselves play roles in shaping their own brand experiences and those of others. This might happen through...

March 30, 2023
Asif Hossain
Consumer Perception, Definition

What is Customer Brand Advocacy?

Customer brand advocacy or Consumer brand advocacy refers to the actions by which satisfied customers initiate favorable interactions with others about a brand. What is Customer Brand Advocacy? Brand...

March 29, 2023
Asif Hossain
Definition, Targeting

What is customer engagement marketing?

Customer engagement marketing or consumer engagement marketing refers to making the brand a meaningful part of consumers’ conversations and lives by fostering direct and continuous customer involvement in shaping brand...

March 29, 2023
Asif Hossain
Consumer Perception, Definition

What is Customer Satisfaction? Benefits and Way to Improve

Customer satisfaction depends on the product’s perceived performance relative to a buyer’s expectations. If the product’s performance falls short of expectations, the customer is dissatisfied. If performance matches expectations,...

March 28, 2023
Asif Hossain
Consumer Perception, Definition

Customer Perceived Value | 5 Ways to Improve it

In marketing, Customer Perceived Value is the customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those competing offers. ...

March 28, 2023
Asif Hossain
Definition

Customer Relationship Management

Customer relationship management (CRM) is perhaps the most important concept of modern marketing. In the broadest sense, customer relationship management is the overall process of building and maintaining profitable...

March 28, 2023
Asif Hossain
Definition

What is Market Offering?

Consumers’ needs and wants are fulfilled through market offerings —some combination of products, services, information, or experiences offered to a market to satisfy a need or a want. Market...

March 27, 2023
Asif Hossain
Definition

What is Marketing?

Marketing is engaging customers and managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current...