Blog - Page 5 of 31

January 22, 2023
Asif Hossain
Consumer Perception

How Sensory Adaptation can be avoided?

Sensory Adaptation affects Advertising Effectiveness. So for marketers, the question arises, How Sensory Adaptation can be avoided? How does Sensory Adaptation affect Advertising Effectiveness? Sensory adaptation can be described...

January 22, 2023
Asif Hossain
Consumer Perception

How does Sensory Adaptation affect Advertising Effectiveness?

Sensory Adaptation affects Advertising Effectiveness. Sensory adaptation is a phenomenon that occurs when consumers get exposed to one ad for a long period the ad no longer provides sensory...

January 22, 2023
Asif Hossain
Consumer Perception

Absolute Threshold in Marketing

Absolute Threshold is commonly used in Marketing to understand Consumer Behaviour. The lowest level an individual can experience a sensation is called the absolute threshold. It is the point...

January 18, 2023
Asif Hossain
Differences, Marketing Mix Tools

Marketing Mix VS Promotion Mix

Marketing Mix VS Promotion Mix. The Key difference between marketing mix and promotion mix stands; The marketing mix is the foundation of business strategy to develop products, services and...

January 18, 2023
Asif Hossain
Uncategorized

What is Product Mix? Elements and Examples |

Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product...

January 18, 2023
Asif Hossain
Differences, Marketing Mix Tools

Marketing Mix VS Product Mix

Marketing Mix VS Product Mix. Key difference between Marketing Mix and Product Mix is that Marketing Mix is a broader term that includes the complete array of marketing tactics while product mix only refers...

January 18, 2023
Asif Hossain
Marketing Mix Tools

What is Marketing Mix? Types and Importance

The marketing mix is “the set of marketing tools that a company utilizes to achieve its marketing goals in the target market environment. According to marketers, it’s what makes...

January 17, 2023
Asif Hossain
Marketing Mix Tools

4 Ps of Marketing Mix

The “4 Ps of Marketing Mix” refer to the four key elements comprising the process of marketing a product or service. They involve the marketing mix, which is a...

January 17, 2023
Asif Hossain
Marketing Mix Tools

Marketing Mix Tool Analysis

The marketing mix is a set of actions a business takes to build and market its product or service to its customers. A marketing mix is the set of those...

January 17, 2023
Asif Hossain
Differences, Marketing philosophy

Product VS Production Concept | Key Differences |

Product VS Production Concept. The premise of the Production Concept holds that consumers will buy products that are cheaper and widely available. On the other, the product concept assumes...