Blog - Page 5 of 25

January 22, 2023
Leartex
Consumer Perception

Absolute Threshold in Marketing

Absolute Threshold is commonly used in Marketing to understand Consumer Behaviour. The lowest level an individual can experience a sensation is called the absolute threshold. It is the point...

January 18, 2023
Leartex
Differences, Marketing Mix Tools

Marketing Mix VS Promotion Mix

Marketing Mix VS Promotion Mix. The Key difference between marketing mix and promotion mix stands; The marketing mix is the foundation of business strategy to develop products, services and...

January 18, 2023
Leartex
Uncategorized

What is Product Mix? Elements and Examples |

Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product...

January 18, 2023
Leartex
Differences, Marketing Mix Tools

Marketing Mix VS Product Mix

Marketing Mix VS Product Mix. Key difference between Marketing Mix and Product Mix is that Marketing Mix is a broader term that includes the complete array of marketing tactics while product mix only refers...

January 18, 2023
Leartex
Marketing Mix Tools

What is Marketing Mix? Types and Importance

The marketing mix is “the set of marketing tools that a company utilizes to achieve its marketing goals in the target market environment. According to marketers, it’s what makes...

January 17, 2023
Leartex
Marketing Mix Tools

4 Ps of Marketing Mix

The “4 Ps of Marketing Mix” refer to the four key elements comprising the process of marketing a product or service. They involve the marketing mix, which is a...

January 17, 2023
Leartex
Marketing Mix Tools

Marketing Mix Tool Analysis

The marketing mix is a set of actions a business takes to build and market its product or service to its customers. A marketing mix is the set of those...

January 17, 2023
Leartex
Differences, Marketing philosophy

Product VS Production Concept | Key Differences |

Product VS Production Concept. The premise of the Production Concept holds that consumers will buy products that are cheaper and widely available. On the other, the product concept assumes...

January 17, 2023
Leartex
Marketing philosophy

Production Concept in Marketing

The premise of the Production Concept is that the customers would always acquire products that are cheaper and more readily available (or widely available). It is the earliest concept...

January 17, 2023
Leartex
Marketing philosophy

What is Marketing Myopia?

Marketing Myopia is a situation when companies concentrate on the product itself rather than the need it is going to satisfy. It can cause great hampers to businesses. So...

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