Leartex, Author at Leartex

January 17, 2023
Leartex
Differences, Marketing philosophy

Product VS Production Concept | Key Differences |

Product VS Production Concept. The premise of the Production Concept holds that consumers will buy products that are cheaper and widely available. On the other, the product concept assumes...

January 17, 2023
Leartex
Marketing philosophy

Production Concept in Marketing

The premise of the Production Concept is that the customers would always acquire products that are cheaper and more readily available (or widely available). It is the earliest concept...

January 17, 2023
Leartex
Marketing philosophy

What is Marketing Myopia?

Marketing Myopia is a situation when companies concentrate on the product itself rather than the need it is going to satisfy. It can cause great hampers to businesses. So...

January 17, 2023
Leartex
Marketing philosophy

Theory of Product Concept | Pros and Cons

In marketing, the premise of product concept is consumers will buy the product that provides the most features. Though it is of great importance but focusing excessively on adding...

January 17, 2023
Leartex
Differences, Marketing philosophy

Marketing Concept VS Selling Concept

Marketing Concept VS Selling Concept. Marketing concept concentrates on the consumer’s needs and then the means are identified to meet out those needs. On the other hand, selling concept...

January 17, 2023
Leartex
Marketing philosophy

5 Types of Marketing Philosophy

The principle of marketing philosophy or marketing concept maintains that marketers must satisfy consumer needs effectively by making only those products that consumers are willing to buy. The marketing...

December 13, 2022
Leartex
Risk and Return

3 Types of Risk preference Investor

Risk preference is the attitude of taking financial risks by an investor. An individual investor, while making an investment decision, would take risks according to his or her risk preferences....

December 12, 2022
Leartex
Investment Alternatives

Different Investment Alternatives

An investor can invest his surplus funds in different investment alternatives like shares, stocks, bonds, and debentures depending upon the investment environment, availability of funds, and expected rate of...

December 11, 2022
Leartex
Investment Alternatives

What is Preferred Stock?

Preferred stock is a special type of stock that pays dividends and does not come with voting rights. Preferred stock combines aspects of both common stock and bonds in...

December 9, 2022
Leartex
Securities Markets

What is Money market?

The money market refers to trading in very short-term debt investments. At the wholesale level, it involves large-volume trades between institutions and traders. At the retail level, it includes...

Cart