Alexa, Google, and Siri. It took just three words to absolutely erode our freedom and privacy. Don’t worry, I’m just as much a part of this as you are. I have a Google Pixel smartphone and an iPad Pro, and a flatmate in the room next door has an Amazon Echo. I also spend roughly 3-4 hours each day on Facebook, Instagram, and Whatsapp every day. Ambient computing, voice assistants, and the ever-expanding realm of social networks have effectively undermined the private way of life.
Winston Personal Data Protector
If you suddenly got a message on your phone saying $20,000 was deducted from your bank account, you’d understandably lose your mind. Twenty thousand dollars is a LOT of money. You know because it’s easy to quantify it by visualizing its worth. It’s probably 3 month’s salary, or a year’s worth of rent, or a car. It isn’t easy to quantify digital privacy. You don’t know exactly how much is at stake because A. it’s entirely virtual and difficult to ‘see’, and B. it provides a convenient service.
Catch Me If You Can
For long, the way to reclaim one’s privacy was to just reject technology. Don’t want Facebook tracking you? Uninstall the app. Don’t want Apple or Google to know your location? Just use a dumb-phone. It seems unreasonable in today’s world to reject technology that vehemently. I need Google Maps so that I can use Uber. I need Whatsapp because my family texts me on Whatsapp, and Instagram because it forms a major part of my digital social life. The solution to our privacy problem shouldn’t be to reject these services, but rather to protect our data.
If your personal data is a needle, think of Winston as a haystack. This minimal-looking, silver-colored ‘black-box’ connects to your home network and effectively scrambles your outgoing data in a way that’s impossible to track back to you. Unlike VPNs which just mask your IP address, Winston ‘muddies the water’ by mixing your data with data from thousands of other Winston users. It connects directly to your home wi-fi, acting as a buffer between the internet and all your devices; from your phones to your smart-speakers, smart TVs, thermostats, and even smart doorbells… effectively allowing you to use all your internet-based services, but preventing large corporations, ad-networks, hackers, and even your internet providers from gathering any accurate data from you.
Winston Personal Data Protector
The Winston box comes with its software that helps scramble and anonymize your data… and that isn’t all. It blocks ISPs from snooping on you, blocks ads, pop-ups, and periodically deletes cookies. Ridding your internet connection of all this excess baggage, Winston allows you to browse the internet faster, and even cuts down on your data usage… but most importantly, it does so without requiring you to alter your behavior. You don’t need to tape up your webcams or put your phone in flight mode or think twice before saying something in the vicinity of a smart speaker. You can still use Instagram, TikTok, Amazon, Google; or any other service knowing fully well that your privacy is protected because these companies are definitely collecting data… it’s just that Winston’s rendered that data absolutely useless!
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