Blog - Page 7 of 27

January 18, 2023
Leartex
Marketing Mix Tools

What is Marketing Mix? Types and Importance

The marketing mix is “the set of marketing tools that a company utilizes to achieve its marketing goals in the target market environment. According to marketers, it’s what makes...

January 17, 2023
Leartex
Marketing Mix Tools

4 Ps of Marketing Mix

The “4 Ps of Marketing Mix” refer to the four key elements comprising the process of marketing a product or service. They involve the marketing mix, which is a...

January 17, 2023
Leartex
Marketing Mix Tools

Marketing Mix Tool Analysis

The marketing mix is a set of actions a business takes to build and market its product or service to its customers. A marketing mix is the set of those...

January 17, 2023
Leartex
Differences, Marketing philosophy

Product VS Production Concept | Key Differences |

Product VS Production Concept. The premise of the Production Concept holds that consumers will buy products that are cheaper and widely available. On the other, the product concept assumes...

January 17, 2023
Leartex
Marketing philosophy

Production Concept in Marketing

The premise of the Production Concept is that the customers would always acquire products that are cheaper and more readily available (or widely available). It is the earliest concept...

January 17, 2023
Leartex
Marketing philosophy

What is Marketing Myopia?

Marketing Myopia is a situation when companies concentrate on the product itself rather than the need it is going to satisfy. It can cause great hampers to businesses. So...

January 17, 2023
Leartex
Marketing philosophy

Theory of Product Concept | Pros and Cons

In marketing, the premise of product concept is consumers will buy the product that provides the most features. Though it is of great importance but focusing excessively on adding...

January 17, 2023
Leartex
Differences, Marketing philosophy

Marketing Concept VS Selling Concept

Marketing Concept VS Selling Concept. Marketing concept concentrates on the consumer’s needs and then the means are identified to meet out those needs. On the other hand, selling concept...

January 17, 2023
Leartex
Marketing philosophy

5 Types of Marketing Philosophy

The principle of marketing philosophy or marketing concept maintains that marketers must satisfy consumer needs effectively by making only those products that consumers are willing to buy. The marketing...

December 13, 2022
Leartex
Risk and Return

3 Types of Risk preference Investor

Risk preference is the attitude of taking financial risks by an investor. An individual investor, while making an investment decision, would take risks according to his or her risk preferences....

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